Archive for the ‘Technology’ Category

Foursquare Is A Brand Loyalty Builder

Foursquare Tracking StatisticsHave you seen Foursquare for Businesses? The easiest things to do first is to offer deals on twitter for foursquare checkins. Another thing you can do is if you have retail space to make sure you get a sticker/cling for each store front.

Here is a quick list (courtesy of good friend Cheryl Harrison that I have expanded on) of things you can do to promote foursquare checkins:

+ Loyalty card. “Free x for every x number of checkins.” (printing, business cards, brochures, etc.) Daily, Weekly, Monthly Be unique and get people’s attention by offering more than 10% or 20% for a “one time” offer. Brand loyalty comes when the customer service experience turns into word of mouth marketing not spending more money on traditional marketing techniques. Make them feel special and unique. +Continue Reading

The BlackBerry Storm 2: A New User’s Perspective

dvd-to-blackberry-storm2“When is Verizon going to get the contract for the iPhone?” I have never owned a smart phone so I was a bit apprehensive when my good friend and independent Verizon consultant, Lance Burkhardt (Twitter Username: @SirLance99 or @SirSynct), offered to lend me a BlackBerry Storm 2 phone to let me play around with. He knew I had been looking and was in the market for a new phone and service because my contract with T-Mobile was up and I had complained several times through Twitter that I was unhappy with their network coverage. +Continue Reading