I do believe there is a saturation now that Twitter, LinkedIn, and Facebook have hit the mainstream when everybody, legitimate marketers and otherwise, is trying to ride the wave of those not yet on board. Like everything the saturation is due to buzz makers who use the tools in the wrong ways or at least unethical ways, IMHO. There is a right way and a wrong way. The good news is that with social media we are now the gatekeepers and can tune out the garbage in garbage out content. For real revenue generation we have to learn from the past mistakes of traditional marketing that quantity vs quality doesn’t work anymore. It is the offline activities that are the most successful. I believe they are valuable tools getting a bad rap from people who don’t necessarily know how to use them and are being taken advantage of by those that feel the need to spam. +Continue Reading
The obvious to me are the ones with links to their social networking profiles and when checking their profiles that they are consistently active in those communities while advocating in a niche market or industry. They also have to be cognizant to social media marketing trends (vanity urls, social media tools, etc.) and the implementation of those tools. If they truly know what they are doing besides existing on social networking sites like LinkedIn and Facebook and using social media tools like Twitter they are also writing about it in their blog and creating Slideshare presentations on a regular basis. Are they active and are they staying relevant week to week, month to month, year to year while gaining new followers and building a tribe. True social media “experts” are public speakers who are passionate about marketing in their niche industry and future trends while educating others on they why and the how.
Are they truly active and staying relevant beyond their resume? The great thing about Social Media resumes is that it is easier to go on fact finding missions. +Continue Reading
When I started using Joomla a long time ago as a community based membership site I thought it was the greatest thing since sliced bread. This also happened to be the same time when WordPress was known as just a blogging site. Joomla had good developer support with great plugins to increase functionality of a CMS system that provided easy content and got away from the standard Web 2.0 system (phpNuke, e107, etc.) of a 3 column community site with a forum and a couple other bells and whistles. +Continue Reading
Simple Criteria for me to follow and engage you:
1. Picture of yourself or likeness.
2. Where you live. iPhone/Google longtitude/latitude numbers don’t count. That makes more work for me. I’m not going to stalk you.
3. Give me a description. It can be work or non work related. What you are passionate about will come through in your tweets. +Continue Reading
Another example of the double-edged sword is Facebook, LinkedIn, MySpace and other networking sites. It is great that we can now get back together with old friends even including some kids from high school we may not have gotten along with, but communicate with now because we are adults and hopefully more mature. Facebook also continues to stay popular because it is the middle ground between LinkedIn and Twitter in going after its niche market. This does bring a sense of community, although temporarily or longer by geo-location, but often too much time is being spent on social aspects and not doing one’s work that one was hired for therefore becoming +Continue Reading
